The PeliKing: a crowned brown pelican in a purple, green and gold royal mantle

Louisiana state bird · since 1966

Long Live the PeliKing

Gear for Southeast Louisiana — the bayou, the Big Easy and everywhere in between.

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The story

Who’s the PeliKing?

Down here, the brown pelican is more than a state bird. He's a survivor. Nearly wiped off the coast, he came back stronger, and he's been holding court over the Gulf ever since. Sound familiar?

PeliKing is for the people who make this place what it is: crawfish-boil captains, second-line strutters, king-cake hunters, and everybody who rode out the storm and stayed.

We reign

Every piece carries the crown.

  • 1963The year the last brown pelicans vanished from Louisiana's coast.
  • 1968The year they were brought back, from Florida.
  • 2009Off the endangered list. Still here.

29.9511° N · 90.0715° W

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The Kingdom

Made to order, shipped to your door. Every shirt, hat, blanket and pair of kicks carries the crown, because if you're from here, you already know: we don't just live in Louisiana. We reign.